Elevating global brand reputation with high-profile technology successes and partnerships
Following a successful product launch, marketing pursued an aggressive earned media push to maximize the impact of showcasing Clemson’s most advanced autonomous vehicle prototype to date, backed by the US Army Ground Vehicle Systems Center.
Developed project messaging around natural disaster relief to highlight relevance to timely global events and exemplary engineering education.
100M+ global readership reach
$1.1M advertising value equivalency (AVE)
130k+ Attendee exposure
500+ qualified leads
15 collateral pieces across 47 team members
Forbes
My Top 10 Revolutionary Discoveries At CES 2024
74M global reach
“The Deep Orange 14 autonomous vehicle, a product of Clemson University's bright minds, was a beacon of hope for disaster-stricken areas…This marvel of engineering, with over 900 parameters under constant surveillance, is at the forefront of autonomous research and deserves its acclaim for pushing the boundaries of technology for the greater good”
Wall Street Journal
A CES Cheat Sheet: 16 Gadgets to Put on Your Radar
29M global reach
Event-Based Microsite
Recognized event attendee and media resistance to physical collateral and responded with content-rich microsite for media assets, project information, collateral, and lead generation.
