Global product launch, media campaign, and brand activation for autonomous sustainability-focused prototype vehicle
Debuted a two-year vehicle prototype project in partnership with ExxonMobil Chemical on the world stage at CES 2023 in Las Vegas. Highly successful brand activation despite highly compressed timeline (six weeks) to develop and execute overall marketing strategy, ideation, video and photo production, press strategy, media outreach, digital assets, and sales/business development support. Leveraged institutional influence to coordinate contributions from 54 Clemson staff and 43 corporate partners.
Read the full impact report here.
$1.5M advertising value equivalency (AVE)
110k+ Attendee exposure
400+ qualified leads
Project Impact Report
Read the full brand activation impact report here, including video and photo assets, microsite development, earned media, collateral, and social media.
