Ernst and Young Thought Leadership
Ernst and Young (EY) partnered with Clemson to develop an autonomous high-speed Indy car capable of 180+mph in the world’s first driverless head to head competition. Marketing developed a project overview to communicate the intentions and potential of this technology for the automotive market.
Women of Deep Orange
In preparation for Women’s History Month, Clemson collaborated with ExxonMobil to produce a series of videos highlighting the engineering students leading their peers within a vehicle prototyping program. The campaign featured a main hero video with three shorter highlight videos of each of the women sharing what inspired them to pursue engineering and how their experience at Clemson will influence their careers.
Unique digital video.
Leveraging market and technology trends to direct content development in new mediums and formats specific to target audiences and business goals.