Compelling content for informing and influencing select technical audiences
Based on internal stakeholder priorities and feedback, the marketing team developed a series of technical content pieces supporting business development outreach for the Composites Center. Technical pieces were designed to maintain brand consistency speaking to technology managers and decision makers more familiar with advanced materials and manufacturing 4.0 than the general public.
White Paper: $5.8M CFRP Vehicle Door
After years of work, marketing produced a comprehensive technical white paper to demonstrate the center’s research and development capabilities.
Technical Blog: American Chemistry Council
Tech-focused story highlighting standout innovations and specifications in more depth than the general public, targeting thought leaders and stakeholders in the national plastics industry.
Explanatory Social: Autonomous Vehicles
As part of the autonomous vehicle prototype launch, developed an education-focused instagram post to explain and clarify the role and mechanics of self-driving vehicles for broader audiences.