Launch, positioning, and impact storytelling born of CU’s $100M defense partnership

Starting in 2020, Clemson partnered with the United States Army DEVCOM Ground Vehicle Systems Center (GVSC) to found a center focused on developing digital engineering tools for autonomous on- and off-road vehicles. The marketing and communications strategy included press releases, earned media, owned channels, video, technical content, events, brand activations, and grant material support.

As a result of marketing efforts, the center expanded with additional funding twice, attracting more than 500 million global media reach with $5 million advertising value equivalency (AVE).